Marketing & Branding Operating Model
Design the structure, roles, workflows and performance criteria for an accountable, coordinated marketing and branding unit.
This service designs the marketing and branding unit from its organisational structure through roles, responsibilities, workflows and handoff points. The result is an operating system with explicit decisions, ownership and performance measurement that improves coordination across leadership, marketing, sales and customer relations.
Core deliverables
What the team can use at handover
- Unit organisation chart
- Role and responsibility definitions
- Core workflows
- Performance criteria
Expected outcomes
The change that should become visible
- An executable organisational structure
- Clear ownership and handoff points
- Better alignment across related functions
Working process
A staged path through the engagement
- 01Review current structure and capability
- 02Analyse roles and decision flow
- 03Design the structure and processes
- 04Review with leadership and the team
- 05Handover and implementation plan
Structure design
Roles and team relationships are designed around the business objectives and available capability.
- Define required roles and hiring priorities
- Assign ownership for decisions and outputs
- Define the unit’s relationship with leadership and sales
Operating processes
Briefing, planning, production, approval, delivery and monitoring are documented in clear workflows.
- Recurring activity workflows
- Quality-control and approval points
- Meeting and reporting cadence
What should we know before starting?
Next step